New Ferry is situated on the A41, the main road between Birkenhead and London prior to the introduction of motorways, and immediately adjacent to the village of Port Sunlight. At the centre of the town is the Toll Bar area, a name originating from when New Chester Road used to be a toll road. The re-routing of the A41 road onto the New Ferry By-pass, built in the 1970s, has resulted in a decline in through-traffic in the town centre.

The monthly Wirral Farmers' Market held in New Ferry's Village Hall (between Longfellow Drive & Grove Street) has been voted Britain's Best Farmers' Market at the prestigious BBC Food & Farming Awards. The market is entirely volunteer run, its profits being used to fund local community groups and good causes. In addition to the market, the town also boasts a world class butchers, Edge's, with the same family trading in New Ferry since the 1850s.

Out of a thin piece of land adjoining Bebington station and along the railway towards Birkenhead, local volunteers have in recent years created a wildlife haven, New Ferry Butterfly Park. The nearest railway stations to New Ferry are at Bebington and Rock Ferry, on the Wirral Line of the Merseyrail network.

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